{"title":"New Maurice Lacroix Watch Releases","description":"","products":[{"product_id":"maurice-lacroix-watch-aikon-automatic-39mm-limited-edition-ai6007-pvc00-430-4","title":"Maurice Lacroix Aikon Automatic PVD Limited Edition Watch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited Edition of 888 Pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix Watch Aikon Automatic PVD Limited Edition AI6007-PVC00-430-4. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUrban inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make this the ideal accompaniment to city life. With its playful use of contrasts and shapes, the AIKON Automatic makes a bold statement.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":44220230140061,"sku":"ML-1810","price":1916.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI6007-PVC00-430-4-AIKON_PVD_BLUE_39mm_865b80da-0e68-4260-85dd-f957b5fa2e19.jpg?v=1732267253"},{"product_id":"maurice-lacroix-watch-aikon-automatic-42mm-limited-edition-ai6008-pvb00-330-2","title":"Maurice Lacroix Aikon Automatic PVD Limited Edition Watch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited Edition of 888 Pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix Watch Aikon Automatic PVD Limited Edition AI6008-PVB00-330-2. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUrban inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make this the ideal accompaniment to city life. With its playful use of contrasts and shapes, the AIKON Automatic makes a bold statement.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":44220253995165,"sku":"ML-1811","price":1916.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI6008-PVB00-330-2-AIKON_PVD_BLACK_42mm.jpg?v=1712413573"},{"product_id":"maurice-lacroix-watch-aikon-tide-black-red-white-ai2008-04000-100-j","title":"Maurice Lacroix Aikon Tide Black Red White","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Tide Black Red White AI2008-04000-100-J. At Maurice Lacroix, we still believe that in watchmaking, too, we can contribute to the global effort for a more sustainable world. This is why we're proud to keep our story with #tide alive with an all-new AIKON #tide.\u003c\/p\u003e\n\u003cp\u003eThis fantastically qualitative model is a 40mm watch with sapphire glass and has a water resistance of 10 ATM. It comes with three very strong colours: black, red, and white, and it is not only produced with the best upcycled plastic in the industry, but it also has very high-level watchmaking features to propose.\u003c\/p\u003e\n\u003cp\u003eIn addition to that, this watch also offers a very deep commitment to our oceans.\u003c\/p\u003e\n\u003cp\u003eFor every watch sold, it's a total of 17 plastic bottles that are taken out from our oceans, contributing to cleaner seas and making a positive impact on our planet.\u003c\/p\u003e\n\u003cp\u003eBy getting an AIKON #tide, you're helping us in our Road to 10 Million Bottles. The objective we set is not only a commitment we make to our planet Earth but also to local communities and younger generations. It's about providing educational programs to kids and adults and improving both the facilities and the habitats of people working with #tide.\u003c\/p\u003e\n\u003cp\u003eWith your AIKON #tide, you're not just making a purchase; you're making a statement. Join the tide!\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":44944835248285,"sku":"ML-1813","price":666.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI2008-04010-400-J_RedandBlackStraps.jpg?v=1712683911"},{"product_id":"maurice-lacroix-watch-aikon-automatic-bronze-limited-edition-ai6008-brz01-730-3","title":"Maurice Lacroix Aikon Automatic Bronze Limited Edition Watch","description":"\u003cp\u003eLimited Edition of 888 Pieces.\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix Watch Aikon Automatic Bronze Limited Edition AI6008-BRZ01-730-3. Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the AIKON unites Swiss craftsmanship and high perceived value.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45137532027037,"sku":"ML-1814","price":2000.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/MauriceLacroixWatchAikonAutomaticBronzeLimitedEditionAI6008-BRZ01-730-31.png?v=1713868242"},{"product_id":"maurice-lacroix-watch-pontos-s-diver-limited-edition-pt6248-brz01-330-3","title":"Maurice Lacroix Pontos S Diver Limited Edition Watch","description":"\u003cp\u003eLimited Edition of 500 Pieces.\u003c\/p\u003e\n\u003cp\u003eMaurice Lacroix Watch Pontos S Diver Limited Edition PT6248-BRZ01-330-3. Dive into teh urban jungle. Maurice Lacroix, a company synonymous with urban style, is pleased to unveil two divers watches, optimally designed for city dwellers. While both variants of the PONTOS S DIVER are capable of subaquatic use, Maurice Lacroix has reimagined this genre of watch, creating two stylish options, both ideally suited to fast paced living on city streets.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45334712090781,"sku":"ML-1815","price":2083.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/PT6248-BRZ01-330-3_Packshot.jpg?v=1716202216"},{"product_id":"maurice-lacroix-watch-pontos-s-diver-special-edition-pt6248-dlb00-330-2","title":"Maurice Lacroix Pontos S Diver Special Edition Watch","description":"\u003cp\u003eMaurice Lacroix Watch Pontos S Diver Special Edition PT6248-DLB00-330-2. Dive into teh urban jungle. Maurice Lacroix, a company synonymous with urban style, is pleased to unveil two divers watches, optimally designed for city dwellers. While both variants of the PONTOS S DIVER are capable of subaquatic use, Maurice Lacroix has reimagined this genre of watch, creating two stylish options, both ideally suited to fast paced living on city streets.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45334712123549,"sku":"ML-1816","price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/PT6248-DLB00-330-2_Packshot.jpg?v=1716202271"},{"product_id":"maurice-lacroix-watch-aikon-quartz-35mm-sunset-pink-ai1106-ss002-550-1","title":"Maurice Lacroix Aikon Quartz 35mm Sunset Pink Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz 35mm Sunset Pink AI1106-SS002-550-1. The design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models, each brimming with life. Like many creative processes, everything started with a mood board; a canvas where the brand’s artistic talents masterfully work with curves, lines, colours and finishes to glorious effect.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45479154548893,"sku":"ML-1817","price":1000.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1817-maurice-lacroix-watch-aikon-quartz-35mm-sunset-pink-ai1106-ss002-550-1_5b6228dc-7e76-4fdd-82d2-f42fc4d78441.jpg?v=1717771233"},{"product_id":"maurice-lacroix-watch-aikon-quartz-35mm-deep-sky-blue-ai1106-ss002-450-1","title":"Maurice Lacroix Aikon Quartz 35mm Deep Sky Blue Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz 35mm Deep Sky Blue AI1106-SS002-450-1. The design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models, each brimming with life. Like many creative processes, everything started with a mood board; a canvas where the brand’s artistic talents masterfully work with curves, lines, colours and finishes to glorious effect.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45479154647197,"sku":"ML-1818","price":1000.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1818-maurice-lacroix-watch-aikon-quartz-35mm-deep-sky-blue-ai1106-ss002-450-1_81b6f738-523b-4abd-95b7-a253f3ecd7a8.jpg?v=1717771187"},{"product_id":"maurice-lacroix-watch-aikon-quartz-40mm-deep-sky-blue-ai1108-ss002-431-1","title":"Maurice Lacroix Aikon Quartz 40mm Deep Sky Blue Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz 40mm Deep Sky Blue AI1108-SS002-431-1. The design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models, each brimming with life. Like many creative processes, everything started with a mood board; a canvas where the brand’s artistic talents masterfully work with curves, lines, colours and finishes to glorious effect.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45479154679965,"sku":"ML-1819","price":916.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1819-maurice-lacroix-watch-aikon-quartz-40mm-deep-sky-blue-ai1108-ss002-431-1_b54916ae-f8f3-4b95-91bf-ab1f34070402.jpg?v=1717771278"},{"product_id":"maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-e20-1","title":"Maurice Lacroix Fiaba Blue Special Edition Watch","description":"\u003cp\u003eMaurice Lacroix Watch Fiaba Blue Special Edition FA1104-SS002-E20-1. Maurice Lacroix has reimagined the brands FIABA model, upholding its distinctive character while at the same time imbuing it with a sizeable dose of urban chic.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45558421553309,"sku":"ML-1820","price":1125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1820-maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-e20-1.jpg?v=1718783103"},{"product_id":"maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-f20-1","title":"Maurice Lacroix Fiaba Pink Special Edition Watch","description":"\u003cp\u003eMaurice Lacroix Watch Fiaba Pink Special Edition FA1104-SS002-F20-1. Maurice Lacroix has reimagined the brands FIABA model, upholding its distinctive character while at the same time imbuing it with a sizeable dose of urban chic.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45558421586077,"sku":"ML-1821","price":1125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1821-maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-f20-1.jpg?v=1718783225"},{"product_id":"maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-g20-1","title":"Maurice Lacroix Fiaba Sage Special Edition Watch","description":"\u003cp\u003eMaurice Lacroix Watch Fiaba Sage Special Edition FA1104-SS002-G20-1. Maurice Lacroix has reimagined the brands FIABA model, upholding its distinctive character while at the same time imbuing it with a sizeable dose of urban chic.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45558421979293,"sku":"ML-1822","price":1125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/ml-1822-maurice-lacroix-watch-fiaba-special-edition-fa1104-ss002-g20-1.jpg?v=1718783235"},{"product_id":"maurice-lacroix-watch-aikon-quartz-chronograph-ai1118-ss002-230-1","title":"Maurice Lacroix Aikon Quartz Chronograph Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz Chronograph AI1118-SS002-230-1. A highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45734782402717,"sku":"ML-1823","price":1041.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI1118-SS002-230-1-jpg_a6da5781-6f70-41bf-8c2d-149a4492b2a3.jpg?v=1721653005"},{"product_id":"maurice-lacroix-watch-aikon-quartz-chronograph-ai1118-ss002-330-1","title":"Maurice Lacroix Aikon Quartz Chronograph Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz Chronograph AI1118-SS002-330-1. A highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45734831161501,"sku":"ML-1824","price":1041.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI1118-SS002-330-1.jpg?v=1721653035"},{"product_id":"maurice-lacroix-watch-aikon-quartz-chronograph-ai1118-ss002-430-1","title":"Maurice Lacroix Aikon Quartz Chronograph Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Quartz Chronograph AI1118-SS002-430-1. A highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45734831194269,"sku":"ML-1825","price":1041.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI1118-SS002-430-1-jpg.jpg?v=1721653017"},{"product_id":"maurice-lacroix-watch-aikon-titanium-ai6008-tt032-230-1","title":"Maurice Lacroix Aikon Titanium Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Titanium AI6008-TT032-230-1. Another benefit of AIKON ownership is versatility. Water-resistant to 200 m, both the AIKON Automatic and the AIKON Automatic Chronograph are compatible with an active lifestyle. In addition, these models are equipped with the ML Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45882062209181,"sku":"ML-1826","price":2250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/Maurice_Lacroix_Watch_Aikon_Titanium_AI6008-TT032-230-1.jpg?v=1731419041"},{"product_id":"maurice-lacroix-watch-aikon-titanium-ai6008-tt032-430-1","title":"Maurice Lacroix Aikon Titanium Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Titanium AI6008-TT032-430-1. Another benefit of AIKON ownership is versatility. Water-resistant to 200 m, both the AIKON Automatic and the AIKON Automatic Chronograph are compatible with an active lifestyle. In addition, these models are equipped with the ML Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45882094878877,"sku":"ML-1827","price":2250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/Maurice_Lacroix_Watch_Aikon_Titanium_AI6008-TT032-430-1.jpg?v=1731418977"},{"product_id":"maurice-lacroix-watch-aikon-titanium-ai6038-tt032-530-1","title":"Maurice Lacroix Aikon Titanium Chronograph Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Titanium AI6038-TT032-530-1. Another benefit of AIKON ownership is versatility. Water-resistant to 200 m, both the AIKON Automatic and the AIKON Automatic Chronograph are compatible with an active lifestyle. In addition, these models are equipped with the ML Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45882094977181,"sku":"ML-1829","price":3458.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/Maurice_Lacroix_Watch_Aikon_Titanium_AI6038-TT032-530-1_2efbe999-528b-478f-b9ad-e931ccabc5e0.jpg?v=1731418890"},{"product_id":"maurice-lacroix-watch-aikon-ai6007-crm72-130-7","title":"Maurice Lacroix Aikon Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon AI6007-CRM72-130-7. Close attention has been paid to the case and bracelet, ensuring each surface and facet exudes excellence. In addition, each bracelet link has been designed to smoothly articulate around the wrist, delivering maximum wearer comfort. Unequivocally new, these latest models perpetuate the AIKON’s reputation for nuanced details and sublime tactility.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45927712358557,"sku":"ML-1830","price":2491.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI6007-CRM72-130-7_PACKSHOT.jpg?v=1731417443"},{"product_id":"maurice-lacroix-watch-aikon-ai6008-crm22-330-2","title":"Maurice Lacroix Aikon Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon AI6008-CRM22-330-2. Close attention has been paid to the case and bracelet, ensuring each surface and facet exudes excellence. In addition, each bracelet link has been designed to smoothly articulate around the wrist, delivering maximum wearer comfort. Unequivocally new, these latest models perpetuate the AIKON’s reputation for nuanced details and sublime tactility.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":45927712391325,"sku":"ML-1831","price":2491.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/AI6008-CRM22-330-2_PACKSHOT.jpg?v=1731417454"},{"product_id":"maurice-lacroix-watch-eliros-date-40mm-el1118-pvy01-110-2","title":"Maurice Lacroix Eliros Date 40mm Watch","description":"\u003cp\u003eMaurice Lacroix Watch Eliros Date 40mm EL1118-PVY01-110-2. Endowed with sleek styling, the ELIROS is a paragon of elegance. With its classic lines, distilled to a pure conclusion, the ELIROS proffers timeless charm. The attention to detail and quality materials, coupled with Maurice Lacroix’s reputation for delivering high perceived value, make this watch the ideal choice for sophisticated millennials.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":46002448728221,"sku":"ML-1836","price":666.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/EL1118-PVY01-110-2_PACKSHOT.png?v=1727346562"},{"product_id":"maurice-lacroix-watch-eliros-date-40mm-el1118-ss001-410-4","title":"Maurice Lacroix Eliros Date 40mm Watch","description":"\u003cp\u003eMaurice Lacroix Watch Eliros Date 40mm EL1118-SS001-410-4. Endowed with sleek styling, the ELIROS is a paragon of elegance. With its classic lines, distilled to a pure conclusion, the ELIROS proffers timeless charm. The attention to detail and quality materials, coupled with Maurice Lacroix’s reputation for delivering high perceived value, make this watch the ideal choice for sophisticated millennials.\u003c\/p\u003e","brand":"Maurice Lacroix","offers":[{"title":"Default Title","offer_id":46002448760989,"sku":"ML-1837","price":625.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0193\/3758\/files\/EL1118-SS001-410-4_PACKSHOT.png?v=1727346540"},{"product_id":"maurice-lacroix-watch-aikon-date-35mm-duotone-ai1106-pvy13-170-1","title":"Maurice Lacroix Aikon Date 35mm Duotone Watch","description":"\u003cp\u003eMaurice Lacroix Watch Aikon Date 35mm Duotone AI1106-PVY13-170-1. Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. 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