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An Introduction to Laco

Jewellery & Watch News



Refusing to stand still as time evolves. Laco have enjoyed nearly 100 years of watchmaking at their headquarters in Pforzheim, Germany. Throughout uncertain times, the luxury brand remains focused on honouring their tradition yet move forward with their pioneering, innovative spirit that has ensured their relevance in the industry.

Bringing all the charm from both aviation and maritime worlds, the Laco line up is inspired by days gone by in the skies and on the ocean. Pairing nostalgia with with the latest technology, each design appeals to a modern audience. Join us as we share their key selections that are bound to impress.

Laco Watch Aviator Spirit of St. Louis 



Fasten the legacy of aviation to your wrist with the Laco Spirit of St Louis. Highly legible, precise and functional, their pilot watches are the perfect companions whilst above the clouds. The Spirit of St Louis is ready for takeoff every day of the week.

Specifications: fixed bezel, synthetic strap, 12.8mm case depth, black PVD case, 42mm case width, black dial, automatic movement, 50M water resistant.

Price: £475 or £35.51 per month.

Laco Watch Vintage Bordeaux


laco-watch-vintage-bordeauxTurn back the hands of time with the Laco Bordeaux that sits in the Vintage collection. Honouring iconic mid-century designs, the charming model brings the spirit of the fifties to the wrist with subtle details such as curved dials and period-correct hardened crystals.

Specifications: fixed bezel, synthetic strap, 11mm case depth, rose gold case, 36mm case width, black dial, automatic movement, 50M water resistant.  

Price: £1520 or £22.80 per month.

Laco Watch Squad Amazonas



Trek through the tropical rainforest or daily life with the Laco Amazonas, inspired by the characteristics of the predatory scorpion. The stealthy black dial, robust nature and ability to glow in restricted lighting are all inspired by the creature with a sting in its tail.

Specifications: unidirectional bezel, rubber strap, 13.5mm case depth, steel case, 42mm case width, date display, black dial, automatic movement, 300M water resistant.

Price: £800 or £15.00 per month.

Laco Watch Pilot Original Friedrichshafen


laco-watch-pilot-original-friedrichshafen A pilot watch like no other! Crafted in their workshop in Pforzheim, the aviation inspired instrument showcases their long legacy as well as their expertise that live up to the German made name. Taking its cues from the essential tools of the 1940s cockpit and enjoying the freedom that the skies offer today, this timepiece is a must have. 

Specifications: fixed bezel, leather strap, 13mm case depth, steel case, 45mm case width, black dial, automatic movement, 50M water resistant.

Price: £975 or £18.28 per month.