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About Diamonds

Diamond Care and Cleaning

‘A diamond is forever’ this is a well know slogan known around the world. The slogan refers to the properties of the diamond for its timeless appeal and durability that you will treasure for a lifetime.

Diamonds can be cleaned using a standard jewellery polishing cloth, which are available from our boutiques, although if your diamond needs more tender love and care, we do not recommend using harsh chemicals and cleaning products, so we recommend bringing it into one of our boutiques so we can clean it for you.

Any stone, including a diamond, will break if it’s hit hard enough in the right place. Toughness is a measure of how well a gem can survive an impact and resist breaking, chipping, or cracking. Diamond is the hardest natural substance on Earth. It can cut any kind of rock or metal but only another diamond can cut a diamond, so be aware to keep each diamond separate to avoid them making any damage to one another. 


Diamonds are the hardest material on earth: 58 times harder than anything else in nature.

1 IN 1,000,000

The average yield in most diamond mines is 1 part diamond to 1 million parts host rock.

Diamond forms under high temperature and pressure conditions that only exist only about 100 miles beneath the earth’s surface. Diamond’s carbon atoms are bonded in essentially the same way in all directions. Another mineral, graphite, also contains only carbon, but its formation process and crystal structure are very different. Graphite is so soft that you can write with it, while diamond is so hard that you can only scratch it with another diamond.

On almost all modern birthstone lists, diamond is recognized today as the birthstone for April. Diamond is also the gem that marks the 60th and 75th wedding anniversaries.

Grading Diamonds

The 4 C’s A report from GIA provides an expert analysis of the quality of a diamond based on the 4Cs of diamond grading: color, cut, clarity and carat weight. The GIA Diamond Grading Report also includes a plotting diagram that depicts the diamond’s unique clarity characteristics, such as inclusions. In addition, since GIA is not affiliated with any commercial enterprise, the public is assured the world’s most impartial and accurate analysis of a diamond.

  1. Clarity grades assess the number, size, relief, and position of inclusions and blemishes.
  2. Cut (proportions, symmetry, and polish) is a measure of how a diamond’s facets interact with light.
  3. Carat- Rarity means larger diamonds of the same quality are worth more per carat.
  4. Colour- The less colour the higher the grade. Even the slightest hint can make a dramatic difference in value.