88 Rue du Rhone chose the number 8 as a symbol for their brand for its association with good fortune, ambition and power. In Asian cultures the digit is believed to be very lucky and the continuous curved lines represent infinity. 88 Rue du Rhone combine Swiss excellence with modern styling in all their designs to bring together both tradition and innovation in one platform. Appealing to a wide market, their elegant, high quality watches are marked at an affordable price point without compromising on style.
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